And that’s exactly what Facebook Messenger helps you with. In this digital era, it has become more important than ever for brands to connect emotionally with their audience. Let’s take a look at some of the numbers from different countries:įacebook Messenger even helps you develop a stronger personal connection with your audience. Just imagine using one of the top instant messaging applications to provide your clients with a unique, out-of-the-box customer experience.Īccording to the majority of millennials, messaging a business helps them feel a lot more confident about the brand. In our past blog posts, we covered some statistics that proved why Instant Messaging Marketing is the real deal:Ībout 98% of the overall mobile users will click through and read a business-based message by the end of the day.Ībout 90% of the mobile users will read a message within a 3-minute time span of receiving it.ħ3% of the overall customers prefer instant messaging over the phone or email support. We will also be taking you through the set-up process and helping you to get started with your Facebook Messenger for the Business journey. In this blog post, not only will we take a brief look at what Facebook Messenger For Business is, but we will also explore how businesses can use Facebook Messenger for Business to increase outreach and retain more customers. Not many people are familiar with the entire concept – that’s what we will help you with it. That’s exactly why Facebook Messenger has emerged as one of the leading instant messaging platforms for business. However, as email marketing becomes the norm amongst online and offline businesses, the open rate and click rates of email campaigns have dropped significantly in recent years. Here are Facebook Messenger’s metrics revealed by Neil Patel, one of the leading Digital Marketing experts in the industry, on his own social media platform:įacebook Messenger Click-Through Rate: 56%įor many marketers and internet entrepreneurs, many have had blasts with their email marketing campaigns in the past.
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